THE HALLMARK PLAYHOUSE was heard over CBS stations Thursday evenings. This drama anthology of 30-minute shows was sponsored by, of course, Hallmark Greeting Cards.

On Feb. 8, 1953, the series name and format was changed. It was now called THE HALLMARK HALL OF FAME and presented biographal sketches of famous persons, past and present. The new format was used until the end of the 1955 season. The exception to the new format was the broadcast each Christmas season of "A Christmas Carol".